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Appalachian Iron

By November 26, 2020November 18th, 2021No Comments
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Appalachian Iron

Pioneering zero carbon pig iron plant in the USA
appalachian iron desktop mockup

Introduction

Appalachian Irons, led by Neil Goodman, is a pioneering zero-carbon pig iron plant in the USA. This project commenced with the development of the logo and branding then the design and development of the website. We created a single page, simple but concise site for a flawless and efficient user experience.

Services

Logo Design
Branding
Content Creation
Website Design
Website Development
Website Maintenance and SEO

Appalachian Iron is a newly established company that needed branding for their business cards, marketing collaterals and a new website. Following discussions with the client, Bureauserv came up with various designs for the logo as well as colour schemes for the brand. We opted for a simple one-page design. Each section of the website highlights an aspect of the HIsmelt Green Pig Iron Project.

appalachian iron multiple screens
appalachian iron mobile mockup

For this newly established website, we opted for a single page using a parallax scrolling effect. This effect allowed us to showcase content in easily digestible segments whilst providing visitors with a dynamic web experience.

The website is simple and not content and text-heavy so the parallax scrolling effect adds action and depth to the site, allowing users to focus on one topic at a time without having to navigate multiple pages.

appalachian iron mobile mockups

We used nature-inspired colours of green and gray for the website, to reflect the company’s path to “Net Zero” carbon emissions. We have used these colours consistently throughout the site for a more cohesive look and feel.

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