Aside from the website design and development of Psychic Truth, Bureauserv also handles the search engine optimisation (SEO) and social media management of the telephone psychics business. As a business with audiences in America, Europe and Australia, Psychic Truth’s search engine optimisation and social media management would differ per continent. The keywords would be based on what people are searching for in their country, and the social media posts would be about the behaviour of the local audience.
As providers of digital marketing services, we offered full SEO and social media support to Psychic Truth. This consisted of on-page and off-page organic SEO as well as social media management in primary social platforms. We have also started on paid advertisement through Adwords and boosting posts in social media.
Organic Search Engine Optimisation
Organic search engine optimisation is necessary to get a website found online. A website must meet the requirements of a search engine – like Google, Yahoo or Bing, to get recognised and rank among these search result pages. By using SEO keywords – or words or phrases that are most commonly searched for by users in these search engines, a website can be recognised and rank among its competitors.
For Psychic Truth’s on-page SEO, we have used the SEO keywords wisely by not just scattering the words or phrases all over the pages, but by constructing sensible sentences that all connect to make informative statements which answer the questions that people are searching for in their search queries. We also made sure to use the proper keywords in completing the meta titles and the meta descriptions of each page and post so that audiences will not be misled about the contents of the Psychic Truth websites. We have also categorised and tagged the pages and posts to properly label and sort them.
For Psychic Truth’s off-page SEO, we made sure to create a Google My Business profile for the brand and have each of their locations pinned on Google Maps. We made sure to complete their Google profile and add the services that their offer so that it will be easier for people looking for psychic services to see Psychic Truth. To keep their page active and up to date, we also do weekly posts on their Google My Business account.
Aside from Google My Business, we also do off-page SEO by creating accounts and regularly posting on online social blogging platforms like Medium and Tumblr. We also make sure that all these posts point back to the Psychic Truth websites so that they create good backlinks and the people can be pointed to the source of information. Lastly, to continue getting the Psychic Truth brand out there, we also submit the websites to credible website listings and business directories relevant to the country of their origin. By doing this, we believe, that more audiences will be familiarised with the Psychic Truth brand and their services.