#4 Dedicate Time to Craft Your Copy
Make sure to establish your brand, especially when doing an email marketing campaign for the first time. Use an email that has your business name like ‘firstname.lastname@example.org’ not only to easily identify your brand but to show the legitimacy of the email and avoid being marked as spam. In writing your subject or the header of your email, make sure to convey the message of your newsletter. Avoid using statements that make your email look like spam such as ‘You have won ten thousand dollars!’ and those misleading ones like ‘Receive a FREE Gift when you signup’ when in truth, there are no such prices. Though this might be exciting to some, most people find it annoying and therefore, rather than gaining a good impression, they would just delete your email or even mark it as spam, preventing you from sending them further emails in the future. Remember to keep your subject header honest and simple and interesting enough to entice readers to open your emails.
Personalisation is key to connecting to your clients. Newsletters often start with a personalised greeting to the receiver to establish a connection and encourage them to read on. In address, the receiver, double-check the spelling and when available, use their given title such as Mr, Miss, Doctor, PHD, etc. to give a good impression. Make sure to add content that is valuable to the client like how your products and your services can benefit them. Remember to be honest and sincere in your words so that you won’t give off a bad impression, especially to first-time clients. Add links that redirect to your website and other social channels to increase online visibility. Do not use shortened URLs and make sure to link to correct pages, especially to websites and social media pages where they can gather more information about your products and services. Offering incentives in the form of adding promo codes and downloaded vouchers can also sometimes encourage potential clients to engage with your content provided that these are valid promotions that your clients can follow through and use to further engage with your business.