Research and Inspiration are the keys to creating great design. Just like any other venture, planning is the first step to creating a design. Planning may be in the form of talking to the person who wants the design or researching about whom the design is for and where it shall be used. Finding inspiration from your research is then essential to sketch out designs and start on drafts.
When talking about Graphic Design for the sake of business, especially in terms of Online Marketing; creating a logo and a website design that is aligned with the brand of the business are usually the ones that artists do. Whether they are making a new logo out of nothing or redesigning an existing one with improvements, all still starts with doing research. Input from the client as well as all research about the current trends in the target market, as well as their competitors are all necessary; for it is then through these that the designer can find inspiration and get ideas as to what kind of logo or website design is needed.
Based on research, the designer shall then turn to the Colour Palette and the Typography to bring colour and style to the drafts and sketches. The designer can take inspiration from previous images or create his own tone that shall be used to bring life to the drafted image. Especially in Digital Marketing, choosing the perfect colour or the right font style and font size are essential since studies have proven that each colour or font style and size appeal differently on the market. And since people tend to associate colour with certain emotions, using particular colours to invoke action from the user is powerful.
Matching the style of the text to the depicted image or the graphics is also important since having harmony in the design and the logo creates order that people tend to recognise and remember. With the colour, the style and the images working together to create a design that is reflective of the brand of the business, using the logo or the designs for digital marketing can surely attract people and leave impressions on potential clients.