What is Semantic SEO?
Before we go further, let us understand what semantic SEO means. Mashable provided a precise definition of the concept:
Semantic search uses artificial intelligence to understand the query’s intent and meaning rather than analysing keywords like a dictionary. When you use a semantic search, Google will dive into the relationship between those words, how they work together, and attempt to understand what those words mean.
Search algorithms have become intuitive enough to look beyond the keywords and the combination of phrases. For example, a Google search for at-home exercises also shows articles on fitness programs, home workouts, no-equipment workout, no-gym fitness, beginner’s exercises and other related items.
Semantic search is designed with a more humanistic approach. The search algorithm is smart enough to interpret the intent and context of search words and answer our queries the way people do. When we find restaurants, Google will not show us a Wikipedia or dictionary link for the word restaurant. Rather, it will display a list of restaurants near us – with a map and photographs if available.
The accuracy of semantic search is also evident in Google’s Did you mean function, which is displayed when we misspell a search word. For example, you type search engine. Google search will recognise the error and suggest an auto-correct: Did you mean: search engine.
Another example is the People also ask feature, where Google provides a list of topics related to the keyword we searched for. The list narrows down the topic, allowing Google to provide us with more accurate and relevant information.