Early this year, the BBC broke the news that Google announced that they’d be improving on Customer Experience by allowing users to ‘Mute’ Google Reminder Ads and customise what they see all over the web in both desktop and mobile experience. Through new features in Google Ads Settings, reminder ads, or those ads related to your previous searches that keeps popping up wherever you visit, can now be muted to give way for new advertisements to show up. Since not everything that a user has searched before can be applied all the time, Google saw this as irrelevant advertising since people just don’t engage with them anymore.
By going to the Ads Setting option in the Personal Info & Privacy section of My Account, users can now opt out of seeing personalised and reminder ads by clicking the TURN OFF button or selecting which topics you don’t like to be advertised of. For 90 days, users will be free of these ads, but accounts shall automatically be eligible for advertising after the 90 days have passed. But the option to cancel these muted ads can always be revoked by removing the topics or the categories that you’ve placed in the ‘topics that you don’t like’ pile.
Even though muting reminder ads is a plus for Google when it comes to satisfying customer experience, advertisers can take this move in a negative light since muting ads decreases their chances of selling their products or their services. But since Google’s top priority is to “build the tools that provide transparency and control over your data,” maybe it’s time for advertisers to improve on what content they market to avoid being muted.
Reaching the Google audience can be done in two ways. By making campaigns in Google’s Search Network and Display Network, advertisers can promote and raise brand awareness and promote their products and services by targeting audiences who are likely to buy what they offer based on their online behaviour. With Google’s Search Network, ads are displayed depending on keywords that match a user’s search query, while Ads in the Display Network are based on audience behaviour such as what they watch on Youtube or read in Blogger.