Mobile apps began in 2008 when operating systems such as Windows, Apple or Google, made programs specifically designed to make the user experience easier on their device. Since then, countless mobile applications have emerged, each catering to the kind of experience the program wants to provide. And as of 2017, mobile apps have been downloaded 197 billion times, with 352 billion downloads as projected in 2021. From mobile games to camera accessories, photo and video editing tools, social media channels, and others, app downloads continues to increase each time enhancements are made, and new trends emerge.
In 2018 emerging apps focus on social media managers such as those who schedule posts and allow editing of photos and captions before automatically uploading them on social media channels. These apps include Planoly, Sprinkles, and Hoosuite Amplify. Other trending apps focus on giving necessary updates such as providing you current news as the case in Swipe, informing you of your data usage in Datally, and reminding you to take a break, through meditation in MindFi.
But developments in phone-based applications aren’t the only thing emerging; computer-based apps are also trending especially with numerous enhancements from Google and other large online players. Enhancements in computer-based applications range from new versions of existing programs to computer versions of previously exclusive mobile apps. All of these can benefit companies especially when they use these mobile or desktop apps for their digital marketing strategy, especially for social media management.