What happened in 2018?
In last year’s prediction of what Digital Marketing will be like in 2018, Video Content Marketing was expected to bring the field to a whole new level and type of marketing. So as predicted, the then trend is now the leading marketing strategy that continues to develop with new and better video-related content marketing ideas.
Unlike predictions for Video Content Marketing which indeed surfaced last year, enhancements in online applications didn’t create a big buzz even though they were successfully launched since more people embraced developments in video marketing. One online application that was first introduced to the market was Google’s Drive File Stream which was in replacement of Google Drive, adding more features for Google’s new brand of G Suite. Though the renewal was successful, the majority of users didn’t truly notice the transition between the two online applications.
2018 was a hit or miss for Google with setbacks from the $57 Million fine enforced by the European Union under GDPR, and new enhancements from their then existing applications like Google Talk and Google+ Messenger which evolved to Google Hangout, an online application in tune with Video Marketing. The data breach that happened to Google+ and all related applications also eventually led Google to close down Google+ on April 2, 2019, for all public use. On the other hand, there were also other online applications like the Periscope TV that were expected to rise but instead were overshadowed by newer and larger Video Marketing and Social Media Marketing applications like Instagram TV.
Following the trend last year, Video Marketing will continue to ride upon its success not only with innovations from existing tools but with new launches from leading technological companies. Artificial Intelligence or AI, which has been used more and more as years come, will also play a role especially in creating metrics as well as predicting content based on behavioural analysis. Social Media Marketing, as well as Content Marketing, will continue, but with more innovations with relations to Video Marketing and AI developments.