Businesses thrive when customers are satisfied—and the key to this satisfaction is excellent communication between the company and their consumers. Whether it’s a response from the client in terms of sales or actual feedback from talking to Customer Service (CS) Agents, communication is necessary and must be given importance.
Customer Service is a crucial and essential part of any business. It is the lifeblood of any organisation for it creates the relationship between business and client. When consumers have questions about products or services, they expect customer service to take care of their concerns. Through customer service, clients can communicate their demand which the employee will then execute.
To provide the best customer experience, services are tailored for each business and its consumers. Whether it is a retail business, an online business, or a service-oriented business, all companies have a form of service or department dedicated to serving the clients achieve satisfaction and help the company improve their goods and services.
Most definitions would describe Customer Service as a process or the act of taking care of customer’s needs and ensuring customer satisfaction. But as Bruce Himelstein, a former chief marketing officer at The Ritz-Carlton Hotel Company pointed out in his article Customer Service IS Your Brand! The Truth About Branding from a former Ritz-Carlton executive, customer service is not a goal to be completed. Excellent customer service is the very DNA of the company.
Here are some types of tasks related to the satisfying customer experience that companies exercise in service of fulfilling their promise to their customers. With these tasks, companies are able to gain insight as to how the market responds to their products and services, enabling them to further develop their business.